WOM App
UX/UI and Product Designer Freelancer
WOM App is a free mentoring app to help women in the job market.
My work was UX/UI and Product Designer, I created the app design, design system and the app visual design.
The app is on the Front and Beck End development.
Some friends and I created the app together, on a project for a
tech event for women.
To see the full project and prototype click here.
Goal
Understand the problems women have in the job market and create a digital product to help them.
Time line
1 month - 2024
Tools
Figma
Miro
My impact
We validated the app, based on what the women answer in the survey. I was able to create an app that meet their needs, to help women start and stay in the job market.
Team
1 UX/UI Designer
1 Graphic/Brand Designer
1 Front/Back End Developer
The project
The app is on the Front and Beck End development.
Some friends and I created the app together, on a project for a tech event for women.
Problem
Women have difficulty finding courses and mentoring that help them start and stay in the job market.
To see the full project and prototype click here.
Research methods
We conducted a mixed research with quantitative survey with some qualitative questions. We did the survey with 13 people.
Target Audience
To understand this womens
Mixed Survey
Quantitative and Qualitative questions
To understand the user flow and usability, we did:
Benchmarketing
A competitive Analysis
Usability Test
To know what need to
be improved
Analysis
We used the following analysis methods to understand the research results, the users, and align the insights from women and the usability issues:
Affinity Diagram
Matrix
Coustumer
Journey Map
Insights
100%
Feel stressed with the busy routine
15,38%
Feel the need of psychological help
100%
Feel that the job market
is sexist
53,85%
Say it's hard to find good mentoring and courses
Persona and User Journey
After the analysis, we created the persona.
Hypothesis
How we could use technology to help
women enter and stay in the job market?
Impact X Effort Matrix
We used the Impact X Effort Matrix for prioritization process.
Create a mentoring app
An app that connects women with leaders in their fields, so they can have mentoring and/or give mentorship.
Networking
Share courses and vacancies.
Psychological help
Provide psychological help.
Design the solution
User Flow and Information Architecture
We analized the apps in the market, to decided wich funcionalities we wanted on our app.
Low Fidelity Prototype
For the sake of time, I had to do the low/medium fidelity wireframe in Figma and I used the Heuristic's and fixed the errors.
Design System
We used Color Psychology to guide us. I used the brand colors that one of my friends created. I create the app on the dark mode.
Usability Test
I did the usability test with 7 people.
I used the HEART metric.
Test results
People said they missed the edit photo button so they could change the photo more easily.
Solution
I have placed the edit photo button in the bottom corner of the photo. I decided to change other's users stories from the home page to a notification page, so the home page would focus more on mentoring and courses.
Functional Prototype
I used Figma to create s fucntional prototype and used Material Design's 3, validated with Heuristic's Law and improved what was needed.
Next steps
The app is on the Front and Back End development and in the future this app will be launched.
Conclusion
Point I learned:
Working with people you don't know and who do things differently was a challenge, but we were all willing to collaborate, so we managed.
Delegate functions.
I learned a lot.
This was a case of study of the Hackathon das Manas, but we decided to work on this app to sell the app.
Thank you for coming till here!
© Josiane Cardoso, 2024. All rights reserved.